THE PLAYBOOK OF NO RIVALS - THE ORYNTH WAY

We help ambitious brands rewrite the rules of their category through agile, integrated consulting that merges data-driven performance with unforgettable brand-building.

The Orynth Way

We don’t help you keep up. We help you set the pace.

What We Do:

Category Design GTM Playbooks Performance + Brand ML-Ready Analytics Founder Storytelling

Strategy that Ships

We don’t leave you with decks that collect dust. Every recommendation translates into a 90-day sprint with tangible outcomes.

Signals Over Noise

We design analytics that matter—frameworks that inform decisions, not dashboards that drown you in vanity metrics.

Playbook of No Rivals

Competition is optional when you create the rules. We help you define, name, and own your category so you become the benchmark.

Built With You

Our agile model embeds weekly feedback loops, protects founder time, and compounds learnings to accelerate your journey.

2025
Founded
40+
Team Members
10+
Rapid Sprints Shipped
Thats the real Orynth Way
Orynth Consulting Team at Work

Our Consulting Services

End-to-end strategy and execution for fast-growing businesses and legacy brands alike

Go-to-Market Strategy

From market sizing to channel selection and launch playbooks—we craft GTM strategies that position your product for maximum traction and visibility.

Pitch Advisory & Storytelling

We help you craft compelling business narratives—perfect for demo days, investor meetings, or client onboarding—through storytelling frameworks and visual flow.

Data Analytics & ML Readiness

We analyze your business data to uncover insights and trends—and implement lightweight ML models to enable smarter decision-making.

Fundraising Collateral & Valuation

We help startups craft compelling pitch decks, financial forecasts, and valuation narratives that resonate with angels, VCs, and strategic investors.

Financial Analysis & Modeling

We conduct in-depth financial evaluations, build operating models, and support business decisions with investor-grade financial documentation.

On-Demand Strategic Projects

Need something unique? From ecosystem mapping to benchmarking and founder coaching—our team customizes solutions to your specific goals.

The Orynth Core Team

Our multidisciplinary team of strategic thinkers and industry experts

Jayed Joy Kandulna

Founder

SSCBS • President (QSA) • National Secretary (AIQA)

Ansh D. Agrawal

Co-Founder

SRCC • CFA L3 Candidate • Ex-Yes Bank • National Topper (800/800)

Aviral Bhadauria

Co-Founder

SBSC • President (MarkSoc) • Ex-Ditto

Manan Thareja

Head of Consulting Operations

SRCC • Vice President (FIC) • Ex-Pace 360

Faraz Sarwer

Head of Consulting Services

St. Stephen's College • President (IDG) • National Topper (800/800)

Aadisha Chandel

Head of Growth and Strategy

LSR • National Topper (800/800)

Shivansh Pratap Singh

Head of Consulting Operations

SRCC • Vice President (CMS) • Ex-Acuvon

The Orynth PA Team

Project associates driving research and execution

Anjali Virmani

Miranda House

Senior Consultant (MHCF) • Coordinator (Women in Business Club)

Nakul Goel

Sri Guru Gobind Singh College of Commerce

Ex-Grant Thornton • Ex-Cup-ji

Shiren Kaul

Shri Ram College of Commerce

D.E. Shaw FinSpire Fellow

Yukti Tekchandani

Gargi College

Proctor (TCA) • Ex-Vice Chancellor Intern (DU) • Ex-Womenite

The Orynth Senior Consultants

Driving execution and supporting strategy across projects

Alina Jacob

University of Bath

Researcher (THE GEOSTRATA) • Ex-IISPPR

Soumik Roy

Indian Institute of Technology, Hyderabad

Strategy Consultant (I-PAC) • Ex-Head Placement Coordinator (IIT H)

Himanshi Upadhyay

National Law School of India University

Ex-Inclusive Minds • Ex-SLFC.in • Ex-CCLE

Himanshu Chopra

Indian Institute of Management, Bangalore

Ex-SBI • Ex-Infosys

Sakshi Adlakha

Indian Institute of Management, Lucknow

State President: Impact Consulting Council (WICCI) • Ex-Godrej

Vansika Jain

King's College London

Ex-Indian Oil • Ex-Vikram Solar • Ex-Nuvama Wealth

The Orynth Advisory Board

Industry professionals guiding our strategy and vision

Avnish Bhutra

Senior Manager (Bira91)

Ex-Analyst (EY) • Ex-Relationship Manager (ICICI Bank)

Anshul Manchanda

Associate Consultant (ZS)

Chinmay Shitut

Associate Consultant (Infosys)

Ex-Consultant (Deloitte)

Mahima Bhagat

Consultant (Deloitte)

Ex-Senior Analyst (KPMG India)

Vaishu Rai

Policy Consultant to Members of Parliament

Contributor (The Hindu, The Indian Express, The New Indian Express, The Quint) • Ex-PRS Legislative Research

Yash Agarwal

Founder (Public Policy India)

Manager (ICANN)

Shreyansh Bharani

Senior Advisory Consultant (IBM)

Ex-Senior Engineer (Larsen & Toubro)

Publications

Ideas, research, and playbooks that shape how modern brands grow.

The Orynth Playbook Papers

From category design and GTM experiments to analytics frameworks and fundraising narratives—our publications unpack the thinking behind The Orynth Way. Explore essays, briefs, and case-led breakdowns created by our core team and advisors.

Orynth Consulting Publications Cover

Get in Touch

Ready to transform your business? Let's start the conversation

Contact Information

Projects & Collaborations

team@orynthconsulting.com

Join Our Team

join@orynthconsulting.com

Locations

New Delhi, India
Mumbai, India
Bangalore, India

Industry

Business Consulting and Services